Flexidry is a winning floor screed!
September 3, 2009 by admin
Not often you get to work on a project that has so many positives. A year ago screed was something that we would walk on. Since we have started working with the folks at Flexidry Global we have come to respect this product that everyone takes for granted. In fact how many people even know what screed is?
The amazing thing about this Flexidry floor screed is that when we asked for the USPs and the differentiators we got back a list of 15! Any of which could have formed the main marketing message for the new website.
Just to give you an idea here are just a few of them:
- Speed up drying time (down from 110 days to 7 – huge implications for trades that need to get on with their work)
- Reduced shrinkage and cracking. (Try pulling up a huge floor that has gone wrong)
- Works really well with underfloor heating and has a huge part to play in sustainable buildings. (Cement has high CO2 implications)
Massive, massive potential with this product and the Flexidry team really know their stuff.
Needless to say we have an exciting project to work on that will comprise of calculators, mobile devices and ecommerce. Watch this space.
Patteson spreads wings and flies the nest.
September 2, 2009 by admin
Mike came to us a year ago to learn a thing or two about the internet. I could immediately see that there was potential. So I started stacking up things to stretch him.
He got right down to business and began looking into industry best practice and how we could operate better as a business. The year went like a flash and now as I look back I can see the terrific progress that was made.
I am not going to tell you everything, but the logos above should give you an idea of the work done by Mike.
The biggest improvements came in project management. The core of our business now runs on the products from 37signals.com. Basecamp is a truly an impressive tool that keeps all of our communications, tasks and milestones in one place.
Right, how do we now fill some shoes the size of barge boats?
Good luck Mike!






